From style statement to pure indulgence, the right bath towels can be more than just an everyday essential. But how do you choose and care for the perfect set? Our little guide should help you along your way.

What does GSM mean?

The weight of a towel is measured in gsm (grams per square metre), which refers to the weight of the fabric woven into a square metre of towelling—the heavier the weight, like our 600gsm towels, the fluffier the towel.

What does ‘zero twist’ mean?

Woven with zero-twist yarn, these towels have longer loops, making the towels irresistibly light, fluffy and soft against the skin, while also being very absorbing.

How do I care for my towels?

Your Josephine Home towels should ideally be washed on cold before the first use to soften the fibres. Once in use, they should be washed with whites only at 40 degrees to keep them white and fresh for as long as possible. They will however easily withstand a 60 degrees wash which is essential when a deep clean is required.

Tumble dry is essential for a lovely fluffy finish. However, if you are lucky enough to be able to air dry them outside on a line, this will give them the irreplaceable smell of fresh air with the slightly rougher finish of old fashioned towels.

Never use fabric conditioner on towels, bath mats or bathrobes as it will coat the fibres and make them less absorbent.


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