May 13, 2014
What Makes Josephine Home Bedlinen so Special?
For many brands, 100% Egyptian cotton, traditionally the finest cotton in the world, is the staple component of good bed linen.
What makes Josephine Home bed linen special however, is not only that we try to use the finest Egyptian cotton as well, but that it is produced by the finest mills in Europe.
This provenance is key to us. Often, the mills we use have been in their fifth and even sixth generation of the same family. This heritage means that the attention to detail is paramount. Whether it is the finishing (to give a silky sheen to our Classic range, the light coolness to our Island range or the French tail, one of our distinctive features which means you don't have to button the bottom of your duvet cover, we always use the very best in class at each process. Thread count is important, but we believe a better quality yarn, created by longer staples from the finest cotton, is better than a higher thread count using lower quality yarn. The last thing you want to feel when you go to bed is that bobbling feeling on your bottom sheet!
It's like most things in life - you really do get what you pay for!
May 12th 2014