It is almost impossible to distinguish one brand of white bed linen from another white bed linen, on line and even on a shop shelf, but our bed linen is instantly recognizable by its discreet "grosgrain" edging.

This grosgrain, a ribbed ribbon traditionally used by couture houses to give weight to a hem, embodies our attention to detail.

We have been inspired from the start of Josephine Home by Couture houses and their meticulous attention to detail, cut, finish and fabric feel and handle.

Our colours and designs on accessories (we like to keep our linen mostly white but with - we hope - the best touch in the world) are often inspired by fashion, as well as film and art and also more simply by the changing colours of nature through the seasons.  We believe that our own couture or tailoring approach to home ware design and manufacturing is unique.

Often copied (we see it creeping here and there) it is never equaled! It does take a very steady hand and time-honed skills to stitch it straight of course (as it is a manual process) but also to bend those corners… so don’t be fooled.

More importantly, the grosgrain - the signature of Josephine Home since we started in 2005 - is our "seal of guarantee" to you: it says that the bed linen you are purchasing is from us and therefore that it has been tested by the best and the toughest of customers, our five star hotelier clients from Soho House to Mandarin Oriental, from London to Paris, New York, Hong Kong, and many more exotic locations around the world.

Because we have tested our products extensively (in home and industrial laundries), we know it lasts and we know it looks and feel even better with time.

Isn't it time you gave us a try?

To find out more about us (and there is much more) visit us on line at or, if you would prefer, please call us on 0118 927 2866 or 0207 751 0100 and we will be happy to help (and yes, there will be a real person at the other end of the telephone)!

Josephine Home - found in every good home.