Sustainability was at the heart of our brand from the very beginning and we work in close collaboration with European artisan mills to help them improve the sustainability of their production.

We have been endorsed by the most discerning and demanding clients, from rock stars to luxury hotel groups.

So yes, our products have been tested by the best of the best. We test all our linen with independent laundry engineers to ensure its longevity in top condition, because we care about the experience of every one of our clients.

We believe that true chic lies in relaxed elegance and we always ensure that our products remain subtly pared down but are high on detailing and finishing, just like a bespoke Savile Row suit....our technical inspiration behind the brand.