When I founded Josephine Home, sustainability was simply at the core of our brand. My grandmother, Josephine, was a messenger of all good things ‘as they were meant to be’: using natural fibres and going back to traditional processes, honed over the centuries, which together carried a reassuring message of stability, longevity and safety. Was she early into organics? That is all she knew. So this is what she taught us: take from nature, sparingly and she will give back bountifully. Simple enough.
Thank you for joining us on our Sustainable Journey.
Founder & Director,